Our Story

Built to cut through the noise, not add to it.

Sprout News was born from one frustration — the internet is full of news, but very little of it is worth your time. We built a platform that curates, verifies and delivers only what matters.

Mission

Truth. Clarity. Context.

Every morning, millions of Indians wake up to an avalanche of headlines. Most are clickbait. Many are unverified. Few offer real context. Sprout News exists to change that — one verified briefing at a time.

We deploy our proprietary VeriFact™ pipeline — a three-stage AI verification engine — to surface, fact-check and rewrite every story before it reaches you. Stories that don't clear a trust threshold of 40/100 are never published.

Our India-first editorial lens ensures global stories are always contextualised for Indian readers, businesses and policymakers.

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VeriFact™ Verified

A 3-stage AI pipeline gathers, cross-checks and rewrites every story. Only stories above our trust threshold are published.

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India-First Lens

Every global story is contextualised for Indian readers, businesses and policymakers — not just translated from Western media.

7 AM
Daily Brief — every morning IST
40+
Credible sources monitored
3
VeriFact™ verification stages
2025
Year founded
Our Values

What we stand for.

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Editorial Independence

No advertisers influence our editorial decisions. Our news selection and framing are driven purely by our editorial standards — not by who pays us.

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Radical Transparency

Every story shows its source publications, trust score, and any flagged claims. We show our work, so you can judge for yourself.

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AI + Human Partnership

AI handles curation, cross-checking and first drafts. Human editors apply judgement, context and the final editorial voice.

Accessible by Design

Screen-reader-friendly, keyboard-navigable, and optimised for slow connections — because good journalism should reach everyone.

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Privacy First

We collect only what we need. No data is sold. No tracking without consent. Our readers are our readers — not our product.

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Sustainable Growth

Part of the Sprout Digital Ecosystem — a group of purposeful companies building thoughtful products for the Indian market and beyond.

Leadership

The team behind the brief.

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Editorial Desk
News & Verification

Our editorial team monitors 40+ credible publications daily — Reuters, AP, BBC, The Hindu, Economic Times, TechCrunch, Bloomberg, NDTV, Mint, Financial Times — applying a rigorous India-first editorial lens to every story.

Technology Desk
AI & Product Engineering

The engineers who built and maintain the VeriFact™ pipeline, the Sprout News platform, and its performance infrastructure — ensuring every page loads fast, every story is accessible, and every API call is secure.

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Growth & Partnerships
Sprout Growth Agency

The commercial arm — connecting Sprout News with advertisers, ecosystem partners and the wider Sprout Digital community. Backed by Sprout Growth Agency and Sprout Create Studio.

Sprout Ecosystem

Part of something bigger.

Sprout News is one piece of a purposeful digital ecosystem built for modern India. Each brand in the family serves a distinct mission — together, they form a complete growth platform.